American Express

 
American Express.png

BUSINESS CHALLENGE


Increase new card acquisitions by simplifying and personalizing the digital card selection experience.

 

R O L E

Led the product strategy, customer journey and go-to-market execution for American Express's digital card shopping experience, aligning business, technology and marketing teams to increase customer acquisition.

R E S U L T S

25% increase in American Express card acquisitions.

Delivered a more personalized, seamless card shopping experience.