Bcycle
BUSINESS CHALLENGE
Build a next-generation bike share program from the ground up and establish BCycle as the category leader.
R O L E
Led the product strategy and development of BCycle's 0→1 rider experience, partnering with CP+B, Trek and Humana to deliver kiosks, web and mobile products. Established the product roadmap and aligned cross-functional teams around measurable business outcomes.
R E S U L T S
33,000 memberships and $1.5M in first-year revenue.
43% of rides replaced car trips, validating the bike-share model.
Expanded from launch to 50 cities.