Vail Epic Mix
BUSINESS CHALLENGE
Transform the ski resort experience by creating a digital loyalty platform that drives guest engagement beyond the mountain.
R O L E
Led the product strategy and cross-functional execution of Vail Resorts' EpicMix, aligning Product, Technology, Marketing and Operations to launch the ski industry's first connected digital loyalty platform across multiple resorts.
R E S U L T S
60% increase in season pass renewals.
1.7M visitors generated and $425K in revenue.