Photobucket
BUSINESS CHALLENGE
Transform one of the largest photo storage and sharing platforms from an advertising-supported business into a subscription business.
R O L E
Redefined Photobucket's product strategy during its transition to a subscription business.
Identified key customer segmentations and product-market fit, built and led Product, Support, UX/UI and Development teams.
Aligned cross-functional execution to build a lasting SAAS platform.
R E S U L T S
40% increase in subscriptions.
Transitioned to a subscription-first business model.
Defined the product strategy that repositioned the platform around recurring revenue.