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      <image:caption>Launching a new product or platform Modernizing an existing product Aligning strategy and teams Applying AI where it creates value Finding product-market fit Prioritizing the right investments Accelerating go-to-market Unlocking new growth opportunities</image:caption>
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      <image:title>Home - Services</image:title>
      <image:caption>Product Leadership Product Strategy and Prioritization New Product and Platform Launches Platform Transformation AI Strategy and Enablement Customer and Market Insights Go-to-Market Strategy Growth Strategy</image:caption>
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      <image:title>Photobucket - BUSINESS CHALLENGE Transform one of the largest photo storage and sharing platforms from an advertising-supported business into a subscription business.</image:title>
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      <image:title>American Express - BUSINESS CHALLENGE Increase new card acquisitions by simplifying and personalizing the digital card selection experience.</image:title>
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    <lastmod>2026-07-24</lastmod>
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      <image:title>Vail Epic Mix - BUSINESS CHALLENGE Transform the ski resort experience by creating a digital loyalty platform that drives guest engagement beyond the mountain.</image:title>
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    <lastmod>2026-07-23</lastmod>
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      <image:title>BCycle - BUSINESS CHALLENGE Build a next-generation bike share program from the ground up and establish BCycle as the category leader.</image:title>
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    <lastmod>2026-08-01</lastmod>
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      <image:title>Work</image:title>
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    <loc>https://www.scottpotterconsulting.com/workmarket</loc>
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    <lastmod>2026-07-23</lastmod>
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      <image:title>WorkMarket - BUSINESS CHALLENGE Modernize WorkMarket's workforce management platform to improve the customer experience and support future growth.</image:title>
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    <loc>https://www.scottpotterconsulting.com/contact</loc>
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    <lastmod>2026-07-31</lastmod>
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    <loc>https://www.scottpotterconsulting.com/corecms</loc>
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    <lastmod>2026-07-24</lastmod>
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      <image:title>COREcms - BUSINESS CHALLENGE Replace a legacy CMS with a scalable enterprise platform that enables compliant, on-brand digital experiences and supports future growth.</image:title>
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    <loc>https://www.scottpotterconsulting.com/torquebyryder</loc>
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    <lastmod>2026-07-22</lastmod>
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      <image:title>Torque By Ryder - BUSINESS CHALLENGE Launch a new digital business that transforms how commercial fleets access on-location truck maintenance.</image:title>
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  <url>
    <loc>https://www.scottpotterconsulting.com/uplight</loc>
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    <lastmod>2026-08-21</lastmod>
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      <image:title>Uplight - BUSINESS CHALLENGE Turn one-time clean energy purchases into an ongoing customer relationship and recurring revenue model.</image:title>
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