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      <image:title>Home - Where you need help</image:title>
      <image:caption>Aligning your people, process, data and AI towards the company goals AI enablement and integration Prioritizing and roadmapping Better understanding of your key customers Product market fit and your competitive edge Go-to market strategies Product management from concept to delivery Finding the right product team or technology partners Shape product vision and a supporting strategy Looking for new revenue streams</image:caption>
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      <image:caption>Product leadership Product strategy and innovation Prioritization and roadmapping AI strategy Qualitative or quantitative research Customer segmentation and journey Competitive analysis Org chart assessment and partner evaluation/search Finding/maintaining new revenue streams Pricing strategies Go-to market strategies Solving your product challenges</image:caption>
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    <lastmod>2026-07-22</lastmod>
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      <image:title>Photobucket - BUSINESS CHALLENGE Transform one of the world's largest photo storage and sharing platforms from an advertising-supported business into a subscription business.</image:title>
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    <lastmod>2026-04-06</lastmod>
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      <image:title>About</image:title>
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    <loc>https://www.scottpotterconsulting.com/amex</loc>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>American Express - O P P O R T U N I T Y Increase conversion by simplifying and tailoring the card shop experience</image:title>
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    <loc>https://www.scottpotterconsulting.com/epicmix</loc>
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    <lastmod>2020-11-05</lastmod>
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      <image:title>Vail Epic Mix - O P P O R T U N I T Y Establish a customer-centric loyalty program that drives engagement</image:title>
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    <lastmod>2020-11-05</lastmod>
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      <image:title>BCycle - O P P O R T U N I T Y Create a better bike share program from the ground up and establish BCycle as the category leader</image:title>
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    <loc>https://www.scottpotterconsulting.com/work</loc>
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    <lastmod>2026-07-22</lastmod>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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    <loc>https://www.scottpotterconsulting.com/workmarket</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-07</lastmod>
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      <image:title>WorkMarket - O P P O R T U N I T Y Modernizing WorkMarket, a workforce platform, with a redesigned product.</image:title>
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    <loc>https://www.scottpotterconsulting.com/contact</loc>
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    <lastmod>2026-03-30</lastmod>
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  <url>
    <loc>https://www.scottpotterconsulting.com/corecms</loc>
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    <priority>0.75</priority>
    <lastmod>2026-07-22</lastmod>
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      <image:title>COREcms - BUSINESS CHALLENGE Replace a legacy CMS with a scalable enterprise platform that enables compliant, on-brand digital experiences and supports future growth</image:title>
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    <loc>https://www.scottpotterconsulting.com/torquebyryder</loc>
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    <priority>0.75</priority>
    <lastmod>2026-07-22</lastmod>
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      <image:title>Torque By Ryder - BUSINESS CHALLENGE Launch a new digital business that transforms how commercial fleets access on-location truck maintenance.</image:title>
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