Torque by Ryder
BUSINESS CHALLENGE
Launch a new digital business that transforms how commercial fleets access on-location truck maintenance.
R O L E
Led the 0→1 product strategy and launch of Torque by Ryder, establishing product-market fit, defining ideal customer profiles and guiding the development and rollout of a multi-sided marketplace for commercial fleet maintenance.
R E S U L T S
Since its launch in July of 2023, Torque By Ryder has grown to 140+ markets.