WorkMarket
BUSINESS CHALLENGE
Modernize WorkMarket's workforce management platform to improve the customer experience and support future growth.
R O L E
Led the product strategy and redesign of WorkMarket's workforce platform, establishing product management practices, aligning cross-functional teams around the customer journey and delivering a modern product experience.
R E S U L T S
30% increase in sales conversion.
Modernized customer experience across the platform.
Acquired by ADP within a year of the redesign.

