WorkMarket

 
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BUSINESS CHALLENGE


Modernize WorkMarket's workforce management platform to improve the customer experience and support future growth.

 

R O L E

Led the product strategy and redesign of WorkMarket's workforce platform, establishing product management practices, aligning cross-functional teams around the customer journey and delivering a modern product experience.

R E S U L T S

30% increase in sales conversion.

Modernized customer experience across the platform.

Acquired by ADP within a year of the redesign.